Effective as of April 2, 2012
Indigo Alpha Bravo, inc. (“Indigo” or the “Company”) is committed to protecting the privacy of your information. This Privacy Statement describes Indigo’s Web site privacy practices.
1. Web Site
Indigo Alpha Bravo, http://www.iab.com, is an online marketplace for web and mobile interactive advertising products and services (“applications”). Applications may be posted by Indigo and third parties. When applications are posted by Indigo, this Privacy Statement applies. When applications are posted by third parties, the privacy statement of the third party applies, and this Privacy Statement does not apply.
2. Information Collected
Indigo offers a variety of applications and services that are collectively referred to as the “Services.” Indigo collects information from individuals who visit the Company’s site (“Visitors”) and individuals who register to use or receive information about the Services (“Customers”).
When expressing an interest in obtaining additional information about the Services or registering to use the Services, Indigo requires you to provide the Company with personal contact information, such as name, company name, address, phone number, and email address (“Required Contact Information”). When purchasing the Services through Indigo, we require you to provide the Company with financial qualification and billing information, such as billing name and address, credit card number, and the number of employees within the organization that will be using the Services (“Billing Information”). Indigo may also ask you to provide additional information, such as marketing budget, ad impressions per month, or industry (“Optional Information”). Required Contact Information, Billing Information, and Optional Information are referred to collectively as “Data About Indigo Customers.”
As you navigate the Company site, Indigo may also collect information through the use of commonly-used information-gathering tools, such as cookies and Web beacons (“Web Site Navigational Information”). Web Site Navigational Information includes standard information from your Web browser (such as browser type and browser language), your Internet Protocol (“IP”) address, and the actions you take on the Company’s Web sites (such as the Web pages viewed and the links clicked).
3. Use of Information Collected
The Company uses Data About Indigo Customers to perform the services requested. The Company may also use Data About Indigo Customers for marketing purposes. For example, the Company may use information you provide to contact you to further discuss your interest in the Services and to send you information regarding the Company and its partners, such as information about promotions or events.
Indigo uses credit card information solely to check the financial qualifications of prospective Customers and to collect payment for the Services.
Indigo uses Web Site Navigational Information to operate and improve the Company’s site. The Company may also use Web Site Navigational Information alone or in combination with Data About Indigo Customers to provide personalized information about the Company or third parties.
4. Web Site Navigational Information
Indigo uses commonly-used information-gathering tools, such as cookies and Web beacons, to collect information as you navigate the Company’s Web sites (“Web Site Navigational Information”). This section describes the types of Web Site Navigational Information that may be collected on the Company’s Web sites and how this information may be used.
If you have chosen to identify yourself to Indigo, the Company uses session cookies containing encrypted information to allow the Company to uniquely identify you. Each time you log into the Services, a session cookie containing an encrypted, unique identifier that is tied to your account is placed your browser. These session cookies allow the Company to uniquely identify you when you are logged into the Services and to process your online transactions and requests. Session cookies are required to use the Services.
Indigo uses persistent cookies that only the Company can read and use to identify browsers that have previously visited the Company’s Web sites. When you purchase the Services or provide the Company with personal information, a unique identifier is assigned you. This unique identifier is associated with a persistent cookie that the Company places on your Web browser. The Company is especially careful about the security and confidentiality of the information stored in persistent cookies. For example, the Company does not store account numbers or passwords in persistent cookies. If you disable your Web browser’s ability to accept cookies, you will be able to navigate the Company’s Web sites, but you will not be able to successfully use the Services.
Indigo may use information from session and persistent cookies in combination with Data About Indigo Customers to provide you with information about the Company and the Services.
Indigo uses Web beacons alone or in conjunction with cookies to compile information about Customers and Visitors’ usage of the Company Web site and interaction with emails from the Company. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular Web site tied to the Web beacon, and a description of a Web site tied to the Web beacon. For example, Indigo may place Web beacons in marketing emails that notify the Company when you click on a link in the email that directs you to the Company Web site. Indigo uses Web beacons to operate and improve the Company Web site and email communications.
Indigo may use information from Web beacons in combination with Data About Indigo Customers to provide you with information about the Company and the Services.
When you visit Indigo’s Web site, the Company collects your Internet Protocol (“IP”) addresses to track and aggregate non-personal information. Indigo also collects IP addresses from Customers when they log into the Services as part of the Company’s “Identity Confirmation” and “IP Range Restrictions” security features.
Third Party Cookies
From time-to-time, Indigo engages third parties to track and analyze usage and volume statistical information from individuals who visit the Company Web site. Indigo may also use other third-party cookies to track the performance of Company advertisements. The information provided to third parties does not include personal information, but this information may be re-associated with personal information after the Company receives it.
5. Sharing of Information Collected
Indigo may share Data About Indigo Customers with the Company’s service providers so that these service providers can contact Customers and Visitors who have provided contact information on our behalf. Indigo may also share Data About Indigo Customers with the Company’s service providers to ensure the quality of information provided. Unless described in this privacy statement, Indigo does not share, sell, rent, or trade any information provided with third parties for their promotional purposes.
From time to time, Indigo may partner with other companies to jointly offer products or services. If you purchase or specifically express interest in a jointly-offered product or service from Indigo, the Company may share Data About Indigo Customers collected in connection with your purchase or expression of interest with our joint promotion partner(s). Indigo does not control our business partners’ use of the Data About Indigo Customers we collect, and their use of the information will be in accordance with their own privacy policies. If you do not wish for your information to be shared in this manner, you may opt not to purchase or specifically express interest in a jointly offered product or service.
Indigo uses a third-party service provider to manage credit card processing. This service provider is not permitted to store, retain, or use Billing Information except for the sole purpose of credit card processing on the Company’s behalf.
Indigo reserves the right to use or disclose information provided if required by law or if the Company reasonably believes that use or disclosure is necessary to protect the Company’s rights and/or to comply with a judicial proceeding, court order, or legal process.
6. International Transfer of Information Collected
To facilitate Indigo‘s global operations, the Company may transfer and access Data About Indigo Customers from around the world, including the United States. This Privacy Statement shall apply even if Indigo transfers Data About Indigo Customers to other countries.
7. Communications Preferences
8. Correcting and Updating Your Information
9. Customer Data
Indigo Customers may electronically submit data or information to the Services for hosting and processing purposes (“Customer Data”). Indigo will not review, share, distribute, or reference any such Customer Data except as provided in the Indigo Terms of Service Agreement, or as may be required by law. In accordance with the Indigo Terms of Service Agreement, Indigo may access Customer Data only for the purpose of providing the Services, preventing or addressing service or technical problems, at a Customer’s request in connection with customer support matters, or as may be required by law.
10. Changes to this Privacy Statement
Indigo reserves the right to change this Privacy Statement. Indigo will provide notification of the material changes to this Privacy Statement through the Company Web site at least thirty (30) business days prior to the change taking effect.
13. Contacting Us