Privacy Statement

Effective as of April 2, 2012

Indigo Alpha Bravo, inc. (“Indigo” or the “Company”) is committed to protecting the privacy of your information. This Privacy Statement describes Indigo’s Web site privacy practices.

1. Web Site

Indigo Alpha Bravo, http://www.iab.com, is an online marketplace for web and mobile interactive advertising products and services (“applications”). Applications may be posted by Indigo and third parties. When applications are posted by Indigo, this Privacy Statement applies. When applications are posted by third parties, the privacy statement of the third party applies, and this Privacy Statement does not apply.

2. Information Collected

Indigo offers a variety of applications and services that are collectively referred to as the “Services.” Indigo collects information from individuals who visit the Company’s site (“Visitors”) and individuals who register to use or receive information about the Services (“Customers”).

When expressing an interest in obtaining additional information about the Services or registering to use the Services, Indigo requires you to provide the Company with personal contact information, such as name, company name, address, phone number, and email address (“Required Contact Information”).  When purchasing the Services through Indigo, we require you to provide the Company with financial qualification and billing information, such as billing name and address, credit card number, and the number of employees within the organization that will be using the Services (“Billing Information”). Indigo may also ask you to provide additional information, such as marketing budget, ad impressions per month, or industry (“Optional Information”). Required Contact Information, Billing Information, and Optional Information are referred to collectively as “Data About Indigo Customers.”

As you navigate the Company site, Indigo may also collect information through the use of commonly-used information-gathering tools, such as cookies and Web beacons (“Web Site Navigational Information”). Web Site Navigational Information includes standard information from your Web browser (such as browser type and browser language), your Internet Protocol (“IP”) address, and the actions you take on the Company’s Web sites (such as the Web pages viewed and the links clicked).

3. Use of Information Collected

The Company uses Data About Indigo Customers to perform the services requested. The Company may also use Data About Indigo Customers for marketing purposes. For example, the Company may use information you provide to contact you to further discuss your interest in the Services and to send you information regarding the Company and its partners, such as information about promotions or events.

 

Indigo uses credit card information solely to check the financial qualifications of prospective Customers and to collect payment for the Services.

Indigo uses Web Site Navigational Information to operate and improve the Company’s site. The Company may also use Web Site Navigational Information alone or in combination with Data About Indigo Customers to provide personalized information about the Company or third parties.

4. Web Site Navigational Information

Indigo uses commonly-used information-gathering tools, such as cookies and Web beacons, to collect information as you navigate the Company’s Web sites (“Web Site Navigational Information”). This section describes the types of Web Site Navigational Information that may be collected on the Company’s Web sites and how this information may be used.

Cookies

Indigo uses cookies to make interactions with the Company Web site easy and meaningful. When you visit the Company Web site, Indigo servers send a cookie to your computer. Standing alone, cookies do not personally identify you. They merely recognize your Web browser. Unless you choose to identify yourself to Indigo, either by responding to a promotion or by registering, you remain anonymous to the Company.

Indigo com uses cookies that are session-based and persistent-based. Session cookies exist only during one session. They disappear from your computer when you close your browser software or turn off your computer. Persistent cookies remain on your computer after you close your browser or turn off your computer.

If you have chosen to identify yourself to Indigo, the Company uses session cookies containing encrypted information to allow the Company to uniquely identify you. Each time you log into the Services, a session cookie containing an encrypted, unique identifier that is tied to your account is placed your browser. These session cookies allow the Company to uniquely identify you when you are logged into the Services and to process your online transactions and requests. Session cookies are required to use the Services.

Indigo uses persistent cookies that only the Company can read and use to identify browsers that have previously visited the Company’s Web sites. When you purchase the Services or provide the Company with personal information, a unique identifier is assigned you. This unique identifier is associated with a persistent cookie that the Company places on your Web browser. The Company is especially careful about the security and confidentiality of the information stored in persistent cookies. For example, the Company does not store account numbers or passwords in persistent cookies. If you disable your Web browser’s ability to accept cookies, you will be able to navigate the Company’s Web sites, but you will not be able to successfully use the Services.

 

Indigo may use information from session and persistent cookies in combination with Data About Indigo Customers to provide you with information about the Company and the Services.

Web Beacons

Indigo uses Web beacons alone or in conjunction with cookies to compile information about Customers and Visitors’ usage of the Company Web site and interaction with emails from the Company. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular Web site tied to the Web beacon, and a description of a Web site tied to the Web beacon. For example, Indigo may place Web beacons in marketing emails that notify the Company when you click on a link in the email that directs you to the Company Web site. Indigo uses Web beacons to operate and improve the Company Web site and email communications.

Indigo may use information from Web beacons in combination with Data About Indigo Customers to provide you with information about the Company and the Services.

IP Addresses

When you visit Indigo’s Web site, the Company collects your Internet Protocol (“IP”) addresses to track and aggregate non-personal information. Indigo also collects IP addresses from Customers when they log into the Services as part of the Company’s “Identity Confirmation” and “IP Range Restrictions” security features.

Third Party Cookies

From time-to-time, Indigo engages third parties to track and analyze usage and volume statistical information from individuals who visit the Company Web site.  Indigo may also use other third-party cookies to track the performance of Company advertisements. The information provided to third parties does not include personal information, but this information may be re-associated with personal information after the Company receives it.

Indigo also contracts with third-party advertising networks that collect IP addresses and other Web Site Navigational Information on the Company Web site and emails and on third-party Web sites. Ad networks follow your online activities over time by collecting Web Site Navigational Information through automated means, including through the use of cookies. They use this information to provide advertisements about products and services tailored to your interests. You may see these advertisements on other Web sites. This process also helps us manage and track the effectiveness of our marketing efforts.

5. Sharing of Information Collected

Indigo may share Data About Indigo Customers with the Company’s service providers so that these service providers can contact Customers and Visitors who have provided contact information on our behalf. Indigo may also share Data About Indigo Customers with the Company’s service providers to ensure the quality of information provided. Unless described in this privacy statement, Indigo does not share, sell, rent, or trade any information provided with third parties for their promotional purposes.

From time to time, Indigo may partner with other companies to jointly offer products or services. If you purchase or specifically express interest in a jointly-offered product or service from Indigo, the Company may share Data About Indigo Customers collected in connection with your purchase or expression of interest with our joint promotion partner(s). Indigo does not control our business partners’ use of the Data About Indigo Customers we collect, and their use of the information will be in accordance with their own privacy policies. If you do not wish for your information to be shared in this manner, you may opt not to purchase or specifically express interest in a jointly offered product or service.

Indigo uses a third-party service provider to manage credit card processing. This service provider is not permitted to store, retain, or use Billing Information except for the sole purpose of credit card processing on the Company’s behalf.

Indigo reserves the right to use or disclose information provided if required by law or if the Company reasonably believes that use or disclosure is necessary to protect the Company’s rights and/or to comply with a judicial proceeding, court order, or legal process.

6. International Transfer of Information Collected

To facilitate Indigo‘s global operations, the Company may transfer and access Data About Indigo Customers from around the world, including the United States. This Privacy Statement shall apply even if Indigo transfers Data About Indigo Customers to other countries.

7. Communications Preferences

Indigo offers Customers and Visitors who provide contact information a means to choose how the Company uses the information provided. You may manage your receipt of marketing and non-transactional communications by clicking here or by clicking on the “unsubscribe” link located on the bottom of the Company’s marketing emails. Additionally, you may send a request specifying your communications preferences to This email address is being protected from spambots. You need JavaScript enabled to view it. . Customers cannot opt out of receiving transactional emails related to their account with Indigo or the Services.

8. Correcting and Updating Your Information

Customers may update or change their registration information by editing their user or organization record. To update a user profile, please login to http://www.iab.com with your Indigo username and password and click “Settings.” To discontinue your account and to have information you maintained in the Services returned to you, please email This email address is being protected from spambots. You need JavaScript enabled to view it. . Requests to access, change, or delete your information will be handled within 30 days.

9. Customer Data

 

Indigo Customers may electronically submit data or information to the Services for hosting and processing purposes (“Customer Data”). Indigo will not review, share, distribute, or reference any such Customer Data except as provided in the Indigo Terms of Service Agreement, or as may be required by law. In accordance with the Indigo Terms of Service Agreement, Indigo may access Customer Data only for the purpose of providing the Services, preventing or addressing service or technical problems, at a Customer’s request in connection with customer support matters, or as may be required by law. 

10. Changes to this Privacy Statement

Indigo reserves the right to change this Privacy Statement. Indigo will provide notification of the material changes to this Privacy Statement through the Company Web site at least thirty (30) business days prior to the change taking effect.

13. Contacting Us

Questions regarding this Privacy Statement or the information practices of the Company’s Web sites should be directed to This email address is being protected from spambots. You need JavaScript enabled to view it. .  

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